Public Class

None are scheduled for the time being.

Custom Workshop

If you’d like a workshop for you and your team instead so that you can work on actual problems, please contact me and schedule an assessment so that I can customize one for you.

You spend a lot of money developing new products or features, but when was the last time you changed your prices because of new capabilities? When figuring out pricing, do you just follow the market and your competitors? Are you profiting enough to maintain and grow the business?

Software Pricing Fundamentals is a two-day collaborative course that helps you answer these and other questions. The course provides you with the necessary know-how and methods to help you price your products and services right, improve your business’s sustainability, and drive both your and your customers’ ROIs, enabling both you and your customers to grow the business.

What You Will Learn:

The Software Pricing Fundamentals course will enable you to:

• Perform a Customer Benefit Analysis that models both tangible and intangible benefits that you can clearly show and convey to your customer.
• Evaluate pricing choices that help you build your pricing strategy, structure, and policies that enable you to improve your business profitability and sustainability.
• Communicate the Customer ROI Model and show your customers the Total Cost of Ownership, which helps them grow their business and become profitable in the long term.
• Identify market changes and opportunities that you can leverage to improve your position, pricing, and licensing, and be able to communicate them to the market.

Who is this course for:

• Product managers, engineering, and UX leads who come up and design software solutions.
• Salespeople who engage regularly with customers and product teams.
• Founders and executives who shape the long-term strategy to make their business profitable.

What You Will Receive Taking the Course:

• A copy of the Amazon Bestseller book Software Profit Streams™
• Certification as a Certified Pricing Professional (CPS-PP)
• Access to the Profit Stream Canvas and other assets
• 1-year membership and access to the Profitable Software Community on Horizon, which includes access to the Horizon AI Assistant.