pricing

Beyond the Price Tag: How Payment Methods Can Make or Break Your Startup

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Beyond the Price Tag: How Payment Methods Can Make or Break Your Startup I came across the DVF framework from Ideo years ago. The DVF framework consists of three areas – Desirability, Viability, and Feasibility. Desirability answers the question, “Do customers want it?” Viability answers the question, “Will customers pay for it?” Feasibility answers the […]

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The Missing Piece in Strategic Planning: Pricing Strategy

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The Missing Piece in Strategic Planning: Pricing Strategy Happy New Year! We’re off with 2024, bringing fresh opportunities and challenges. January typically heralds a yearly practice that a majority of businesses do: strategic planning (and, for some organizations, OKR planning as well).  Annual strategic planning is an essential part of running a business. However, as

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